Does your website have a blog? If not, you are missing out on the major SEO benefits of blogging. Blogging helps your website in many ways, from providing fresh content to adding to your internal linking. Read on to learn the top five benefits of blogging for your website. 1. Fresh Content One of the main benefits of blogging for your website is that it creates fresh content. Search engines such as Google boost the rankings of websites that have updated content, which means t

Let’s face it, thanks to the digital age there are fewer and fewer people who like to read. That puts pressure on web designers to make content readable and yet still eye-catching for the casual site viewer. Here are some tips you can use to wow clients and get the attention of the site’s guests, while making the text readable. The main technical terms we will use throughout this article refer to the spacing between your letters (kerning) and spacing within paragraphs or acro

While making the site easy to use is definitely an important factor, there is much more involved in making a success of an e-commerce site. If you want to improve your sales online, you need a way to bring new leads to the site. That means digital marketing. What follows is a game plan for helping you to increase site traffic and conversions. When people shop online, they cannot pick up the product, look at the packaging, and give it a try. While pictures, videos, and product

UI patterns are a great way to meet and exceed the expectations of your clients. What are they and how can you use them correctly? Read on for some “UI Patterns 101.” UI Patterns: For All Your Visual Hierarchy Needs Your website needs to be usable to the average consumer. UI patterns are an excellent way to ensure that. Everything from making the site aesthetically pleasing to allowing the users an intuitive way to enter data is obtainable utilizing UI patterns. While UI patt

It is the end of the year, and that means you are going to see a lot of “best of” blog posts. Well here are the best SEO tips for improving website ranking. While this is an ever changing industry. Some practices are a little more timeless than others. Here are some of the things you may have learned to rely on during the past year. Keyword Analysis Shortcuts The best tool available for keyword analysis right now is Google’s Keyword Planner. First of all, it is free, which is

Developing an SEO strategy can be a daunting task if you have no experience with it in the past. However, you likely realize how vital SEO is for your business to grow and thrive in the digital world. Therefore, we have developed a few simple tips that you can employ to boost your SEO immediately without having to be a technology buff. Believe it or not, the updates to the Google algorithm have actually made it a little easier for the armchair SEO user by weighing the quality

Even though your client needs to be happy with your design for their website, what will actually determine how they feel about the site in the long-run is how their customers perceive it. Ultimately, the best business sites are ones that take the user on a journey from when they first land on the page to the ultimate goal (usually a sale). One thing that has surfaced over and over again is that a site that is too complicated gets in the way of conversions. Here are a few guid

During the holiday season, it is tough for consumers to think about anything else. All of their favorite TV shows are having holiday related episodes. Holiday music is on the radio and in every store. People are constantly wishing each other a happy holiday. With that in mind, capitalize on what people are already thinking about, especially when it comes to your social media marketing. It is a great way to make sure you have the fourth quarter that your company needs. Here ar

Web designers are artists, and thus put their heart into every project. That having been said, sometimes it’s not 100% what you hoped for. If you come in guns blazing, you may not get the response you want and need. Whether this is the first revision, or you’ve already done a few, here are some tips for better communication with your web designer. After all, the best way to get exactly what you want is through good communication. What Is the Issue? It can be easy to say, “I w

It’s a consumer’s world out there, and it’s forcing marketers to change their tactics. Back in the golden age of marketing, you could just develop a solid campaign, stick it in front of everyone during their favorite show, and know that you would get some results. Now, consumers want to choose their content. Mobile makes it possible to skip ads, click past them, or in other ways choose which ads they pay attention to and which ones they ignore. Now you have to give the consum