If you know anything about search engine optimization, then you know the importance of selecting the right keywords to try and rank for. After all, if your potential customers don’t type the words you rank for, then it doesn’t matter of you are number 1. The question then becomes: How do you know which keywords are best for your business? Here are 3 tricks to try in order to narrow down ideas. Then you just need to get some high quality content that uses those keywords correc

Once you start working in website design, you start to develop certain pet peeves when it comes to how sites look. You might be able to get away with some of those same design tactics with the general public, though. Certain things, however, are going to make any web surfer run away as fast as their Internet connection will take them. Here are some things to avoid if you want people to actually stay on your site, and view some of the content. No Mobile Site or Responsive Desi

When it comes to advertising, small businesses can be a little tight fisted. It makes sense. Capital is tough to acquire in the modern banking and investment world. If you blow your funds on a campaign that doesn’t pan out, you may not get another shot. PPC (pay per click) campaigns can be particularly scary since there are many more stories of failed campaigns than successful ones. Done properly, however, a PPC campaign can bring in a lot of business. Let’s talk about how to

When developing a new website, there are a number of do’s and don’ts that can make or break the site. Here are some of the things to watch out for. If you already have a site, and it isn’t doing well (or at least not as well as you would like), check to make sure none of these issues are causing the problem. Let’s start with your font type, size, and color. If it’s tough to read your content, the average viewer will simply move on. No one should have to hold a magnifying glas

Winter, as well as the holiday season, are almost upon us. It’s a time of year that calls for greatness on the part of marketing tactics to get the attention of consumers when everyone is vying for it their hardest. What is some end of the year content that can draw attention to your eCommerce site? Here are a few ideas that can build customer relationships and maintain consumer engagement. Let’s start with a holiday guide for shopping. Everyone has a list of people to shop f

Web searches have replaced virtually every other means of gathering information. The problem is that it can be difficult to know what to search for in order to find the information you need. More than 3 billion Google searches occur daily. How many of those were you today? And how many did you need to perform to find what you needed each time? Here are some tips for making Google work for you the first time, every time. Google has various “operators” in place to help you be m

SEO, or search engine optimization, is vital for the visibility of a company website. Sure, you can pay for ads, but organic traffic is really the lifeblood of website traffic. Google has caught on to the schemes that used to get sites to the top undeservedly. Now it requires strong SEO content to get that coveted first spot that about half of web searchers will click on. Here are 5 tips to keep your content ranking strong. 1. High Quality Content. Google ignores junk and key

Whether you are creating a website for yourself to attract corporate attention or you have already landed the big one and need to put together a truly professional site, there are a few things to keep in mind that will make the site stand out and have that feel of professionalism that businesses want. Here are some tips to keep in mind throughout the design process. Here are some tips to keep in mind throughout the web design process. First of all, you need to be sure not to

Kickstarter has given life to countless projects that otherwise would have fallen by the wayside. But the fundraising phase doesn’t last forever, and projects that hit it big need to continue to have a presence where their life began: on the Internet. That means website design. Some of these Kickstarter projects have raised millions of dollars. Have they spent some of that money on high quality website design? Believe it or not, many indie films have begun on Kickstarter. A b

A website is an important business feature. It turns visitors into customers. It takes customers and creates loyal patrons. The goal of the designer is to lead potentials down this path while also creating a website that is attractive and not just a boring sales pitch. Of course, designers are creative people, and sometimes that means they create websites that step outside of the realm of what makes sense to the average business person. Thus, many clients will put the kid glo