3 SEO Pro Tips for Keyword Selection
If you know anything about search engine optimization, then you know the importance of selecting the right keywords to try and rank for. After all, if your potential customers don’t type the words you rank for, then it doesn’t matter of you are number 1.
The question then becomes: How do you know which keywords are best for your business? Here are 3 tricks to try in order to narrow down ideas. Then you just need to get some high quality content that uses those keywords correctly.
Let Google Give You Ideas
How? The autofill function is great for marketing purposes. Just begin typing something related to your business, and Google will give you a list of suggestions based on popular searches. You probably make use of this feature all the time when you search. Your potential customers do too. For example, type “business card” into a Google search, and recommendations will include:
• Business cards
• Business card template
• Business card holder
• Business card size
One thing you might notice is that “business card printing” is pretty far down the list. So even if that is what you do, you’ll find more customers using content that features the more popular keywords.
More Google Keyword Selections
Google isn’t done helping you out. Pick one of the suggestions. Let’s use “business card template.” Now scroll to the bottom of the page. You get even more great ideas from the “Searches related” section at the bottom of the page. Suggestions include:
• Business card template word
• Blank business card template
• Business card size
• Business card design
In just a few minutes, Google can give you dozens of the best keywords for your business. So where do you go from here?
The Google AdWords Keyword Tool
Now you can take these keywords and use the actual keyword tool that Google provides to see what kind of competition you face and the estimated number of searches per month on each keyword.
Superior Keyword Research Made Simple
This method really works because it shows you what real people are typing into Google searches. It can be tough to predict what your target audience will type. Google, however, can tell you approximately how many people are using a certain phrase in their searches. Now, it’s just up to you to pass along those keywords to your content guy for some high quality SEO content that will keep viewers on the page once you attract them to the site.