SEARCH ENGINE OPTIMIZATION
Search engine optimization, social media marketing, email marketing and content marketing are all important if you want to see any online marketing success.
Search Engine Optimization (SEO)
The internal coding of a web site and proper HTML tag hierarchy is a key factor in optimal search engine rankings. Adding proper page titles, META tags, page headings, ALT attributes and link title attributes are crucial for having a functional and searchable web site.
Once our adjustments have been made, we will review all of the modifications with you to ensure you understand the changes so you can continue these best practices in the future as you update your web site.
Site optimization is just one piece on an effective online marketing strategy. If done correctly, it can be a solid base for other content marketing efforts and can have a positive impact on search engine rankings.
SEO KickStart
We help our clients by focusing on what works for both the search engines as well as their target audience. We focus on attracting the right traffic to your website, so that traffic converts.
Our search engine optimization, social, email and content marketing services are part of a larger service that we call SEO KickStart. Below are some of the products and services for our SEO KickStart plans.
Keyword & Optimization Strategy
To achieve competitive rankings in search engines, you need a plan. Through surveys, client meetings and direct analysis, our firm identifies top ranking competitors in search engine listings.
From this data we work with you to develop a keyword and code optimization strategy for your website. This is a very important stage of the optimization plan because the selected keywords and phrases will be implemented throughout the ongoing online marketing plan.
We help our clients by focusing on what works for both the search engines as well as their target audience. We focus on attracting the right traffic to your website, so that traffic converts.
Our search engine optimization, social, email and content marketing services are part of a larger service that we call SEO KickStart. Below are some of the products and services for our SEO KickStart plans.
SEO KickStart
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Identifying buyer personas
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Developing an editorial calendar
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Developing content marketing channels such as the website, mobile site/app, email newsletters, social media and others
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Managing ongoing content marketing efforts
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Tracking stats and adjusting
Services include:
Social media marketing is important for making connections with potential clients as well as brand ambassadors. While social media marketing is best handled in house by passionate and knowledgeable members of your team, there are services we can offer that make this process easier and more effective.
Social Media
Marketing
Setting up Social Media accounts, integrating accounts with each other as well as your website and designing for social pages all make for a more effective social media marketing campaign. As you develop your online marketing strategy, our firm will help you: Whether you need a video in 5 weeks or you’re just getting started with your research, we’re ready to help. Get in touch today to get a quote and schedule a FREE consultation.
Email Marketing
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Email newsletter template design and website integration
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Email service provider setup and integration:
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AppMe Email Manager
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Google Apps
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Ongoing newsletter drop management
Our Proven, 5-step Process
We develop all of our SEO & Marketing campaigns using a proven 5-phase process, from the initial ideas and concepts, through to the final delivery.
Upon completing our creative brief, we’ll start to develop initial concepts for your SEO and marketing strategy.
STEP ONE: DISCOVERY
STEP TWO: SCRIPT WRITING
A professional script writer drafts your script and works with you to review and make edits as necessary.
STEP THREE: LAYOUT & DESIGN
A visual is developed to help explain your message using colour, imagery and visual metaphor.
STEP FOUR: CREATE & REVIEW
The final review stage gives us an opportunity to review keywords, meta tags, text, graphics and general overview.
STEP FIVE: DELIVERY & ANALYTICS
Your ad is submited to be run on Google, Bing, Yahoo, Facebook and more to raise awareness, generate traffic to your site and collect amazing data.
Our firm is a customer service business. Our goal is to develop a great process for our clients that helps us to work together to get the best results possible. Ultimately we aim to exceed every client’s expectations and have it all happen before the deadline!
To help guide us we developed 3 Promises that we make our clients so that they know what to expect from us.
Our Three Promises to You
We won’t promise what we can’t deliver.
We will set reasonable timelines and meet them.
It is important to know where things stand, so we will keep you up to date.
We will keep you
informed
You won’t have to ask twice.