Why Do You Need Local SEO? You may want to eventually dominate the globe, but good local SEO is what drives customers in your door. Local SEO might contain some of the same elements of national SEO, but local SEO helps your business appear within your town, city, county, or even on a state level. Not only do these searches make up a huge portion of online activity, but statistics show that local searches result in a much higher percentage of direct sales. Google has hinted at