Once you start working in website design, you start to develop certain pet peeves when it comes to how sites look. You might be able to get away with some of those same design tactics with the general public, though. Certain things, however, are going to make any web surfer run away as fast as their Internet connection will take them. Here are some things to avoid if you want people to actually stay on your site, and view some of the content. No Mobile Site or Responsive Desi

When it comes to advertising, small businesses can be a little tight fisted. It makes sense. Capital is tough to acquire in the modern banking and investment world. If you blow your funds on a campaign that doesn’t pan out, you may not get another shot. PPC (pay per click) campaigns can be particularly scary since there are many more stories of failed campaigns than successful ones. Done properly, however, a PPC campaign can bring in a lot of business. Let’s talk about how to

When developing a new website, there are a number of do’s and don’ts that can make or break the site. Here are some of the things to watch out for. If you already have a site, and it isn’t doing well (or at least not as well as you would like), check to make sure none of these issues are causing the problem. Let’s start with your font type, size, and color. If it’s tough to read your content, the average viewer will simply move on. No one should have to hold a magnifying glas

Winter, as well as the holiday season, are almost upon us. It’s a time of year that calls for greatness on the part of marketing tactics to get the attention of consumers when everyone is vying for it their hardest. What is some end of the year content that can draw attention to your eCommerce site? Here are a few ideas that can build customer relationships and maintain consumer engagement. Let’s start with a holiday guide for shopping. Everyone has a list of people to shop f

Web searches have replaced virtually every other means of gathering information. The problem is that it can be difficult to know what to search for in order to find the information you need. More than 3 billion Google searches occur daily. How many of those were you today? And how many did you need to perform to find what you needed each time? Here are some tips for making Google work for you the first time, every time. Google has various “operators” in place to help you be m