Landing pages are an essential piece of your website. A landing page can make or break a customer’s decision to continue browsing or navigate away. More importantly, an effective landing page can generate good, organic SEO and place you higher in searches. To create an effective landing page that leads to conversions, here are a few simple rules you can follow. 1. Clear Headlines & Concise Text First, a clear headline is key to catching the reader’s eye. Your headline should