As web designers, are we diametrically opposed to search engine optimization? We know that, at its center, web design is about elevating bland information on a screen into something aesthetically delightful and intuitively recognizable. It’s also about communicating an idea with other humans. Cave men had cave paintings, Ancient Egyptians had hieroglyphs, modern man has web design. Yes, it’s just that important. So, what happens when the message you’re trying to communicate t