Text ads aren't sexy. They look bland, aren't colorful and often read like they're being shouted by annoying salespeople. But the simple fact is that many businesses use them to drive site traffic and sales. We spoke with Michael Gold, search engine optimization specialist and co-founder of Midtown SEO, about how marketers can optimize their text ads to make them more appealing to search engine users. He said to use groups of relatred keywords. There are a number of bes