Even though your client needs to be happy with your design for their website, what will actually determine how they feel about the site in the long-run is how their customers perceive it. Ultimately, the best business sites are ones that take the user on a journey from when they first land on the page to the ultimate goal (usually a sale). One thing that has surfaced over and over again is that a site that is too complicated gets in the way of conversions. Here are a few guid

During the holiday season, it is tough for consumers to think about anything else. All of their favorite TV shows are having holiday related episodes. Holiday music is on the radio and in every store. People are constantly wishing each other a happy holiday. With that in mind, capitalize on what people are already thinking about, especially when it comes to your social media marketing. It is a great way to make sure you have the fourth quarter that your company needs. Here ar

Web designers are artists, and thus put their heart into every project. That having been said, sometimes it’s not 100% what you hoped for. If you come in guns blazing, you may not get the response you want and need. Whether this is the first revision, or you’ve already done a few, here are some tips for better communication with your web designer. After all, the best way to get exactly what you want is through good communication. What Is the Issue? It can be easy to say, “I w

It’s a consumer’s world out there, and it’s forcing marketers to change their tactics. Back in the golden age of marketing, you could just develop a solid campaign, stick it in front of everyone during their favorite show, and know that you would get some results. Now, consumers want to choose their content. Mobile makes it possible to skip ads, click past them, or in other ways choose which ads they pay attention to and which ones they ignore. Now you have to give the consum

If you know anything about search engine optimization, then you know the importance of selecting the right keywords to try and rank for. After all, if your potential customers don’t type the words you rank for, then it doesn’t matter of you are number 1. The question then becomes: How do you know which keywords are best for your business? Here are 3 tricks to try in order to narrow down ideas. Then you just need to get some high quality content that uses those keywords correc