Marketing With Social Media During the Ho-Ho-Holidays
During the holiday season, it is tough for consumers to think about anything else. All of their favorite TV shows are having holiday related episodes. Holiday music is on the radio and in every store. People are constantly wishing each other a happy holiday. With that in mind, capitalize on what people are already thinking about, especially when it comes to your social media marketing. It is a great way to make sure you have the fourth quarter that your company needs. Here are a few ways to do it.
Get Into the Holiday Spirit.
Many people associate the holidays with charity work. If you can find a good cause for your business to sponsor, the charity group may mention their sponsors on social media, or you can encourage your followers to donate to the same charity as your company (which at the same time let’s them know about your good deed). Many people are emotional shoppers and knowing that your business is supporting a good cause will definitely boost brand perception.
People Love Free Stuff.
Right now, consumers are spending lots of money. Some type of prize giveaway is a sure way to attract attention. Don’t ask for money like it is some kind of raffle. Create engagement. Let them gain entries to the giveaway by taking some sort of action such as reposting your social media content or simply liking it.
Particular hashtags trend this time of the year. See what people are tagging and get involved. Twitter, Facebook, and Instagram all make extensive use of hashtags.
Decorate Your Website.
If you have brick and mortar stores, you no doubt decorate them this time of year. Why not apply the same principle to your website? You don’t have to go overboard. Just addsome festive touches to the site to have people in the spirit while they shop.
Get Started Early.
This holiday season may be drawing to a close, but it is never too soon to start thinking about next year. Get your holiday social media marketing plan organized well in advance, so that you are not cramming to come up with ideas when Halloween comes around. Also, be sure to track what marketing campaigns are a big hit. That will help you to determine which ones you should run again next year. Maybe your business will start its own holiday tradition.