While making the site easy to use is definitely an important factor, there is much more involved in making a success of an e-commerce site. If you want to improve your sales online, you need a way to bring new leads to the site. That means digital marketing. What follows is a game plan for helping you to increase site traffic and conversions. When people shop online, they cannot pick up the product, look at the packaging, and give it a try. While pictures, videos, and product